http://download.wbr.com/rhcp/ivideo/rhcp-widget.swf

The Red Hot Chili Peppers is giving us a new take on what a music video really is with their interactive performance they released above. Labels everywhere should take notice to examples like this to go along with some really creative projects from bands like OK GO. Did you notice what clicking on objects in the video leads you to? A more personal look at members of the band. After seeing the impassioned wave of resistance from SOPA, the best investment record labels can make to fight piracy is to make the audience feel more connected to the band, and that’s exactly what videos like this can do.

The approach of building a personal connection to thwart theft and piracy is already being used in other settings. In fact, Wal-Mart has employed a related tactic by stationing their greeters at entry ways to stores. Their main objective: making eye contact. It’s been shown that the simple gesture of visually connecting with a stores representative can reduce the likelyhood of that person stealing. Though, now that you know you’re being manipulated into not shoplifting with the unassuming senior citizen at the door, maybe that will change .