Engagement of the Week: Microsoft Office
In an effort to create an awesome experience for it’s biggest fans, Microsoft Office is giving away free trials of the new Office suite AND doing it with some flash. […]
Category Archives: Social Media
News, ideas, and best practices for social media marketing and online community management.
Facebook EdgeRank Changes: An Inflection Point for Smart Marketers
Facebook’s recent changes to the EdgeRank algorithm have left many marketers complaining of reduced reach and lower engagement. To obtain the same reach and impressions as they enjoyed before the […]
Marketing Expectations for Facebook Ads
As Facebook’s stock price continues to dip, it’s ad performance is going to be put under an even more powerful microscope. Here’s a great chart on what marketers are looking to […]
#16TrillionFail – When A Big Hashtag Purchase Backfires On Twitter
What was supposed to be a carefully planned hashtag promotion purchased by Americans for Prosperity, a republican backed group seems to have backfired. During President Bill Clinton’s speech, and hours after […]
Leveraging Communities: Missed Opportunities In Search & Social
Over the last couple of years, more and more businesses and brands have invested in building communities across many social networks. Their communities have grown into the thousands and at […]
comScore Study: Viral Impressions Drive Sales
ComScore recently published a new study indicating that brand impressions delivered through Facebook have a measurable impact on purchase behavior. We’ve known for some time that a fan/follower of a […]
Social Media Influencing Sales
This week I presented at the International Customer Reference Program Conference in Boston. It was really interesting to speak with the marketers basically in charge of harnessing the voice of […]
Talking-To vs. Talking-At Your Social Media Audience
The concept that a message has to be tailored for the medium it’s delivered through isn’t new for marketers, yet somehow when the concept is applied to social media so […]
Social Proof’s Role In B2B Social Business
(source: Brian Solis) Social proof is a concept in psychology that suggests people look to their peers to inform decisions that they make. The higher the risk or uncertainty, the […]
Content, Engagement, and Social Media Dovetail
There are so many buzz words and nonsensical jargon in the social media space that it can be easy to lose your sense of direction and purpose when you start […]
