I initially started writing as a way to get my thoughts on paperand it evolved into something else. I decided to only post about things that most inspire me: Social good, social media, my opinion on what’s to come, and things that spark creativity. After realizing that my opinion was a little different than what I was seeing on the web, I had a choice to make: assume I was off base in my point of view, or embrace my perspective. Happily I chose the latter and decided to scope the premise of my blog around one statement:
“Since we all experience the world in a unique way, we each have a specific and different perspective. Each of us is allotted our One Perspective.” – So why not share mine?
Here’s a behind the curtain look at what shapes my One Perspective:
My view relating to social media and marketing is a result of my experience as a strategy consultant and social media manager. After spending a few years working with Fortune 500 companies building customer-centric marketing programs, go-to-market models, and market segmentation strategies I was eventually staffed on a few projects that took the same approach to social media. Social media allows brands to connect with very specific audience at the right place, time, and with the right message to move them down the sales cycle, a perfect fit for customer-centric marketing.
These days I’m working on social media strategy at a Fortune 100 tech company and experiencing the ups and downs of what happens when you put theory into practice and measure the results. If something is effective, you’ll probably hear about here.
I’m always looking for new ideas on social and news on interesting projects that are innovative, creative, or drive social good of some nature. If you have something to share, reach out on Twitter, Google+, or LinkedIn. I try to keep Facebook for people I know in real life (no offense).