OnePerspective by Nick Martin

a blog about social media, social good, and creativity

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Tag Archives: advertising

Carlton Draught

An Ode to the 80′s Car Chase: Carlson Draught

September 7, 2012by Nick Martin Leave a comment

Here’s a clever way to imply the value of a good beer – parody an 80′s high speed chase. Only in this version they dropped cars and added Carlson Draught […]

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Creativity & Humor
Crowd

Leveraging Communities: Missed Opportunities In Search & Social

Featuredby Nick Martin 4 Comments

Over the last couple of years, more and more businesses and brands have invested in building communities across many social networks. Their communities have grown into the thousands and at […]

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Social Media
ripplewater

comScore Study: Viral Impressions Drive Sales

June 15, 2012by Nick Martin Leave a comment

ComScore recently published a new study indicating that brand impressions delivered through Facebook have a measurable impact on purchase behavior. We’ve known for some time that a fan/follower of a […]

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Social Media
Frames

Frame of Mind, Tricky Videography in a Light-Hearted Video

March 27, 2012by Nick Martin Leave a comment

Frame of Mind from Steven Alan on Vimeo. Love this bag of film trickery by Steven Alan and Ben Boutwell. Despite all the nice illusions I only have one question: How long […]

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Creativity & Humor
Control Mobile Retail Experience

The Impact and Opportunity of Mobile Commerce for Retail

October 9, 2011by Nick Martin 1 Comment

Last week my team at work did a lot of thinking about the opportunities and threats that mobile presents for retail. The biggest takeaway for me is that retailers can […]

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Ideas

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RSS Word Salad & Social

  • Visual Data: Interactive Infographic Highlights Billionaire Shuffle
  • Engagement of the Week: Microsoft Office
  • Convergence of Social & Mobile – Opportunity For Crazy Good Customer Experience?
  • Facebook EdgeRank Changes: An Inflection Point for Smart Marketers
  • The Goal Of Marketing Summed Up In One Simple Image

My Tweets

  • Here is why "khyatti" is trending right now... Ouch. https://t.co/Lqgieym 15 hours ago
  • wow! "Tumblr Being Acquired By Yahoo For $1.1 Billion [WSJ] ubergizmo.com/2013/05/tumblr…" 17 hours ago
  • RT @UberFacts: Jellyfish and lobsters are considered biologically immortal - They don't age and will never die unless they are killed. 2 days ago
  • I'm guilty of this too... I'm so ashamed: "Netflix adultery afflicts 1/2 of relationships" nymag.com/thecut/2013/05… 2 days ago
  • epiphany of the day: My life revolves around my smartphone battery. 3 days ago

Top Posts & Pages

  • Tree of Life, Elevating Awareness About Deforestation
  • #16TrillionFail - When A Big Hashtag Purchase Backfires On Twitter
  • Project Glass By Google
  • A Duet With Siri: How Connected Are We To Our Smartphones?
  • Social Proof's Role In B2B Social Business
  • Instagram Prime Social Media Channel For Activism & Politics
  • Content, Engagement, and Social Media Dovetail
  • The Goal Of Marketing Summed Up In One Simple Image
  • 6 Things To Avoid On Your Next Social Media Marketing Effort
  • How To Design a Social Media Campaign That Works

Creativity & Humor Ideas Social Good Social Media Uncategorized

Categories

  • Creativity & Humor
  • Ideas
  • Social Good
  • Social Media
  • Uncategorized

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