Social Media Influencing Sales
This week I presented at the International Customer Reference Program Conference in Boston. It was really interesting to speak with the marketers basically in charge of harnessing the voice of […]
Tag Archives: digital marketing
Predicting Social Media Outcomes
Marketers get discouraged because they don’t get the results from social media that they expect. That disappointment quickly turns into a dismissal of social’s value for their business. The assumption […]
5 Things Social Media Posers Say
UPDATE: After originally posting this article without the video below, I had to go back and add it in. I wish I would have seen this when I originally posted! […]
Three Trends Driving Marketing Budgets In 2012
In the video above the CEO for OgilvyOne outlines three trends that will dictate marketing budgets next year. Over the last few months I laid out some tactics for social […]
Social Media Strategy, Align Activities To Marketing Objectives For ROI
There are two types of content that bloggers post for people interested in the social media space: news about the space and tactics for execution. Unfortunately, about changes to Facebook […]
Immersive Panoramic Video, Examples And Suggestions For Marketing
Techniques including photosynthesis and panoramic photography have been around for a while. Creating panoramic video, however, seems to be a new trend. photo via webdesignerdepot.com I’ve mentioned in the past […]
LoCreep App Shows How To Build New Communities Around Interests
Smartphone adoption has had a massive impact on how marketers are viewing social media. Twitter became popular thanks to its custom fit for smartphones. Now other networks like instagr.am are […]
How To Double Blog Traffic
This month my team was able to double our blog traffic from ~50K to over 100K by implementing a new content and engagement strategy. We didn’t incur any additional costs […]
