Facebook’s recent changes to the EdgeRank algorithm have left many marketers complaining of reduced reach and lower engagement. To obtain the same reach and impressions as they enjoyed before the […]
Last week, I had the pleasure of seeing Clark Kokich of Razorfish speak about digital media’s importance to today’s brands. Clark shared ideas on how brands can use digital and […]
Over the last couple of years, more and more businesses and brands have invested in building communities across many social networks. Their communities have grown into the thousands and at […]
ComScore recently published a new study indicating that brand impressions delivered through Facebook have a measurable impact on purchase behavior. We’ve known for some time that a fan/follower of a […]
This week I presented at the International Customer Reference Program Conference in Boston. It was really interesting to speak with the marketers basically in charge of harnessing the voice of […]
The concept that a message has to be tailored for the medium it’s delivered through isn’t new for marketers, yet somehow when the concept is applied to social media so […]
Frame of Mind from Steven Alan on Vimeo. Love this bag of film trickery by Steven Alan and Ben Boutwell. Despite all the nice illusions I only have one question: How long […]
There are so many buzz words and nonsensical jargon in the social media space that it can be easy to lose your sense of direction and purpose when you start […]
We’ve pretty much gotten past the debates about whether or not social media is here to stay or if it can deliver against real business and marketing objectives. If done […]
Everyone has their list of predictions for the next year so I might as well offer my own, right? Here are three things I expect to see this year in […]
