Today I did a blog post for Microsoft Tag and it got me thinking… Why aren’t bands doing more to directly engage with their audience? Lots of groups are taking advantage of social media to connect with fans, but very few are really engaging.
People interact on Twitter and Facebook to feel closer to the artists they love, but why stop there?
Bands have the opportunity to reward advocates for supporting them in simple ways if they know how to use the right technology. Maybe the real key to offsetting a good amount of piracy is as simple as being more accessible.