Engagement of the Week: Microsoft Office
In an effort to create an awesome experience for it’s biggest fans, Microsoft Office is giving away free trials of the new Office suite AND doing it with some flash. […]
Tag Archives: social media marketing
Leveraging Communities: Missed Opportunities In Search & Social
Over the last couple of years, more and more businesses and brands have invested in building communities across many social networks. Their communities have grown into the thousands and at […]
Social Proof’s Role In B2B Social Business
(source: Brian Solis) Social proof is a concept in psychology that suggests people look to their peers to inform decisions that they make. The higher the risk or uncertainty, the […]
Content, Engagement, and Social Media Dovetail
There are so many buzz words and nonsensical jargon in the social media space that it can be easy to lose your sense of direction and purpose when you start […]
Social Media Maven Meme
Its ironic that at a time when customer-centric marketing is changing the way most brands approach marketing social media programs are failing to keep pace. The medium that most naturally […]
Googlighting, Assessing Value Of Impact
Last week Microsoft released this video attacking Google. The slightly risky look at Google Docs was equal parts humorous and aggressive, but it’s no surprise that some controversy would […]
Changing Behavior, Does Your Social Strategy Need Some Shock Value?
Today I heard a story about a top ranked hospital with some of the most highly trained doctors in the country. Coincidentally, the facility had the lowest rate of hand […]
The Most Important Metric To Assess The Health Of Your Community
Over the last couple of years businesses have evolved their expectations of social from increasing follower base, to enhancing engagement, and finally towards moving a target audience down the sales […]
5 Things Social Media Posers Say
UPDATE: After originally posting this article without the video below, I had to go back and add it in. I wish I would have seen this when I originally posted! […]
Immersive Panoramic Video, Examples And Suggestions For Marketing
Techniques including photosynthesis and panoramic photography have been around for a while. Creating panoramic video, however, seems to be a new trend. photo via webdesignerdepot.com I’ve mentioned in the past […]
