When you see hash tags being used in traditional media to target the 16-24 crowd, you might start to assume that the said demographic would set the highest bar for […]
Marketers get discouraged because they don’t get the results from social media that they expect. That disappointment quickly turns into a dismissal of social’s value for their business. The assumption […]
Over the last couple of years businesses have evolved their expectations of social from increasing follower base, to enhancing engagement, and finally towards moving a target audience down the sales […]
Recently Twitter announced via blog post that they would be releasing a series of stories, “Read about a single Tweet that helped save a bookstore from going out of business; […]
I’ve seen a lot of brands using automated tools to pump out the same message across social networks to minimize the effort required to reach the broadest audience possible. This […]
Although congress was able to dodge a bullet and lift the debt ceiling we can let out a sigh of relief… at least for now. There are dozens of lessons […]
